Technical analytics for eCommerce — plus AI ops built on real data
I help eCommerce teams build reliable tracking (GTM, server-side tagging, Shopify data layers) and turn that data into action with AI-powered Intelligence Ops and Content Ops.
Founder-led by Matei Postelnicescu
10+ years in analytics implementation, GTM, server-side tagging, and technical growth systems.
What I do
Tracking & Measurement
Clean, scalable analytics foundations:
- GTM + server-side GTM
- Shopify custom pixel data layer
- GA4 / Ads / Meta event mapping
- Consent-aware implementation
- Debugging and QA
Intelligence Ops
An AI operator layer for growth teams:
- answers live operator questions from your data
- finds waste and opportunities
- helps build media plans (Search / PMax / budgets / negatives)
- keeps decisions grounded in your actual numbers
Content Ops
AI content automation with guardrails:
- product descriptions
- translations
- blog content
- brand rules and product truth built in
- no spreadsheet timeout bottlenecks
Why teams work with Statx
Most stores don’t have a tracking problem. They have a trust problem:
- numbers don’t match
- events are inconsistent
- teams lose time debating data instead of using it
Statx fixes the foundation first, then builds intelligent execution on top of it.
So instead of “more dashboards,” you get:
- cleaner attribution signals
- better ad platform inputs
- faster debugging
- clearer decisions
- repeatable execution workflows
What server-side tagging actually changes (in plain English)
Instead of letting every platform script fire directly from the browser, server-side tagging gives you a controlled data pipeline.
Your site sends events to your tagging server first. From there, you validate, enrich, and route them to GA4, Google Ads, Meta, and other tools.
That means:
- improved data accuracy by 10-40%
- bypassed client-side restrictions (adblockers and IOS) while respecting user consent
- improved app/site performance
- more control over what is sent
- cleaner event structure
- more reliable tagging
- a stronger foundation for privacy and consent handling
It’s not magic. It’s just better engineering.
Who this is for
- Shopify brands that care about data quality
- agencies that need a technical implementation partner
- teams scaling paid media and content but blocked by messy tracking
- founders who want a serious analytics setup without building an in-house team yet
Want to clean up tracking and build a smarter growth engine?
Let’s start with your current setup and identify the highest-impact fixes first.